Every once in a great while, something really good comes along --
something that's just unbeatable -- and the Magic is undeniable. (I've
talked about Magic before) Like the '84-85 Chicago Bears... from the
first play from scrimmage in the first game of the season, you just knew
that they would dominate the entire season; they had The Magic. And I
am certain that you can undoubtedly come up with numerous additional
examples, but you know what I mean. In the world of barbecue -- at
least in the one I know -- Sweet Baby Ray's is that once-in-a-great-while
restaurant. The Magic is just as undeniable; one can almost feel it as
one walks through the front door.
It was just about a year ago that Lauren and I had the pleasure of
attending a media diner at Sweet Baby Ray's in Elk Grove Village; I was
extremely impressed by what I experienced that evening. When I had an
opportunity to visit the other -- original -- store in Wood Dale, I jumped
at the chance; I also wanted to see if there were any differences in the two
restaurants.
The real story starts back in 1985, when the original Sweet Baby Ray's
barbecue sauce got some major notice, achieving 2nd place (out of about 700
entries) at the Mike Royko Rib-off in Chicago. Perfected from an old
family recipe, the sauce became the hottest selling and perhaps the
most-recognized sauce in the country in a relatively short period of time.
Dave Raymond, aka Sweet Baby Ray, eventually sold the sauce business but...
negotiated a deal to open four restaurants under the Sweet Baby Ray's name.
The Wood Dale store opened in June of 2005; now that was truly sweet... for the rest of us! Why? Because now
we could not only get the great flavor of the Sweet sauce, we could enjoy it
on some of the most exquisitely-prepared and finely-smoked meats to be had!
I mentioned it in my previous article about Dave Raymond, but the
thoughts bear repeating. Raymond has traveled all over
the country -- from Texas to Carolina and from east coast to west -- just to
learn about the various methods of smoking meats and "barbecuing". I
put that in quotes because of the myriad ways in which the process may
actually take place; certainly they are vastly different from what we here
in the Midwest normally call barbecuing in the warmer months of the year.
And it is my firm belief that the attention to detail in his restaurants is
what makes the real difference.
With a capacity of only about 30-35 diners, the Wood Dale location is
smaller than I had expected. But the space reveals much about the man
and his attention to every aspect of the business. Booths are hand-carved out of solid blocks of wood;
the cherry red
floor comes from a plantation in Louisiana. The tables are covered with
galvanized tin, imitating décor in Chicago-style barbecue restaurants from
the 1950s and 1960s, and a bookcase by the door is brimming with books on
the subject of barbecue. One shelf displays a historical collection
series of Sweet Baby Ray's Sauce bottles; sports memorabilia on the walls
includes a Chicago Cubs banner. Like a young boy's room, the place
feels like it is a piece of Dave himself.
We had come to the Wood Dale location after hearing of the launch of new
and special regional and international BBQ offerings created by chef and
catering culinary manager Duce Raymond, his uncle Dave Raymond, and
restaurant chef Elton Cummings after a recent and inspirational trip to the
Texas barbecue belt. The new menu selections would enhance an already
incredible and authentic barbecue menu that is well-known for its southern
influence and Cajun flair. Rather than list them
all here, I have included a link to a .pdf file where you can read about
both the regional and international selections.
Our evening started with a small plate of homemade BBQ potato chips; in
the words of WGN's Mica Matere: dee-lish! Chef Duce Raymond (nephew of
Sweet Baby Ray) introduced himself to us as he brought out some of the
Eastern Carolina BBQ: served on Mondays, this style is produced by using a
whole smoked pig. All cuts from the pig are chopped and blended
together; a sandwich of the mix is served on a soft bun with Eastern Carolina barbecue sauce
(an incredibly good, vinegar-based sauce made with no tomato or sugar) and
accompanied by a vinegar-based, finely diced slaw. Double thumbs up
for this one!!
Next came Blackened Catfish, topped with a mildly spicy fruit salsa and
finished with herb oil, served with Caribbean Red Beans and rice.
Chefs Prudhomme and Lagasse would be truly jealous of this well-plated and
tasty presentation. We also were treated to palate pleasing selections
from Memphis -- served on Tuesdays -- (baby back ribs with dry
rub, and a mini Duce: a unique signature sandwich with grilled all
beef bologna sandwich topped with pulled pork), New Orleans
(Pan-seared BBQ shrimp with a brown BBQ sauce, and crispy garlic bread),
Kansas City -- served on Thursdays -- (sliced from the top of the
brisket and then re-smoked to give the pieces an almost campfire-smoky
flavor) and of course, Texas -- served on Fridays -- (a trio
consisting of beef brisket, smoked sausage and mustard-glazed spar ribs).
On Saturdays, the special is from our own Chicago region: rib tips and hot
links served with French fries and coleslaw. Whew -- all fit for a
king and served to the masses!!
While Lauren was able to identify the Eastern Carolina BBQ as her
personal favorite -- she really liked the tomato-less sauce and the
vinegar-based slaw -- I would be hard-put to select a #1 choice of my own.
I really liked the Carolina too, but the dry-rub of the Memphis version was
incredibly tasty, the Kansas City offering -- although a bit heavy on the
smoke -- was fall-apart tender and rich with flavor. The piquant shrimp done
with New Orleans flair would make anyone's taste buds jump. Like I
said, hard to choose...
But perhaps what impresses me most about Sweet Baby Ray's -- both this
one in Wood Dale and its newer version in Elk Grove Village -- is that the
overall experience is more than just the great food. It is the result of
pride and of passion for excellence and authenticity. There is also
the attention to detail that I mentioned, and then there is the sense that
everyone at SBR's genuinely cares about you and the quality of
your dining experience. This is The Magic, and it doesn't just stumble
into your place of business by accident.
You may never dress in a suit and tie to eat barbecue at Sweet Baby
Ray's, but who cares? I can promise you one thing for certain: this is some of the best food
available, and I hope that Sweet Baby Ray won't mind if I steal a quote from
his website that pretty well sums up why his restaurants do so well:
"Our business is committed to serving only the very best quality
products, providing great service, and warm friendly hospitality - the
kind that you would offer to someone in your own home. Our core
values are to always do the do the right things for the right reasons."
To that end, Sweet Baby Ray's has a very highly talented staff of
employees from top to bottom that differentiates them from other typical
restaurant businesses you might be familiar with. "How many barbecue
restaurants do you know that have a whole staff of professionally
trained chefs?" asks Dave Raymond.

(Emphasis added by me...)
So, no matter where you live in the Chicago
area, you definitely owe it to yourself and your family to enjoy some of the
best, most authentic barbecue you'll ever taste, at really affordable
prices. Sweet Baby Ray's Barbecue Restaurant is an authentic Four Zins!